Taste of Home, a multi-platform destination for recipes and cooking advice and ideas, has shared new insight on how Americans are prioritizing health, cooking at home and ordering groceries over two years since the onset of the pandemic.
The 2022 Cooking At Home Study shows large shifts in the mindset and behaviors of people cooking at home over the past two years, from more experimentation to better meal planning to online grocery shopping. Taste of Home surveyed 4,000 people over the age of 18, and found several key takeaways that can help inform retailers of opportunities in regards to private brand offerings.
68% of respondents said they prioritize healthy meals and quality ingredients, with 60% saying they cook at home five or more times a week. 81% of respondents enjoy cooking more now than prior to the pandemic, 78% use appliances more now and 53% said they want more ways to make meal prep easier (69% of Millenials).
When it comes to grocery pick up or delivery, four in 10 said they used a service during the pandemic. Among those that have, 48% are still using one of these services.
The full study from Taste of Home can be found here.