Dan Ochwat

Dan Ochwat

Executive Editor

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

4/12/2021
Sally Beauty broadens hair coloring assortment
New shades under own brands and national brands expand the retailer beyond 1,200 total colors for consumers to choose from.

Dan Ochwat
4/12/2021
Target, Grove team up for exclusive launch
The sustainable cleaning products make their first foray into brick-and-mortar stores and includes a new spring scent developed just for Target stores.

Dan Ochwat
4/11/2021
John Lewis develops expansive, affordable own brand line
The Anyday brand includes home goods, technology items and baby products, all at a price point that is 20% less than the current John Lewis store brand options.

Dan Ochwat
4/11/2021
Natural Grocers celebrates Earth Day
The organic retailer will discount eco-friendly products this month and has partnered with a nonprofit to make select public parks free from toxic pesticides.

Dan Ochwat
4/11/2021
Amazon intros new own brand Aplenty
The foods brand touches several categories across the Amazon Fresh store and online.

Dan Ochwat
4/11/2021
Amazon towers over other retailers in brand equity
A report from Kantar, using its proprietary valuation methodology, looked at how retailers measured in areas of being meaningful, salient and different to shoppers.

Dan Ochwat
4/8/2021
Understanding consumers, retail shifts after COVID-19
Store Brands is hosting a webinar with thought leaders from IRI, Solutions for Retail Brands and Mold-Rite Plastics on how retailers and companies will need to adapt to a new consumer behavior as COVID-19 diminishes.

Dan Ochwat
4/8/2021
Eco Lips acquires bug repellant producer
The organic lip balm supplier has acquired Simply Soothing, the maker of the Bug Soother Insect Repellent brand.

Dan Ochwat
4/8/2021
Trader Joe’s to launch nondairy cheeses, cooks up grilled cheese contest
The retailer teased a few plant-based cheeses to launch this summer during its latest podcast and has kicked off a social media grilled cheese contest for National Grilled Cheese Day.

Dan Ochwat
4/7/2021
Lidl packaging brings awareness to water conservation
The retailer is putting a Save Water logo on packages of toothpaste, soap and more in honor of Water Conservation Month.

Dan Ochwat