Grove Collaborative, a sustainable CPG cleaning brand, is launching an exclusive line of products at Target that includes a new scent just for the retailer.
The collection of cleaning concentrates, dish soap, hand soap, reusable glass dispensers and spray bottles will hit shelves and on dedicated merchandising inside Target stores on April 18. The collaboration marks the first entry into physical retail for Grove. The San Francisco-based company has focused primarily on directly selling to consumers.
The in-store displays include a Grove Co. endcap and a similar standalone in-line display sharing its sustainability message and product line.