Amazon intros new own brand Aplenty
The foods brand touches several categories across the Amazon Fresh store and online.
Amazon is introducing a major private brand food line. Aplenty will bring hundreds of products across confections, salty snacks, cookies, crackers, frozen foods, condiments, sauces, seasonings, baking mixes and other pantry goods, according to the retailer.
The line will build up the center-store and frozen-foods departments with items that look to be more on the creative side, including Salted Caramel Chip Mini Cookies made with real butter and sugar, and Pink Himalayan Sea Salt Kettle Cooked Potato Chips.
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