For more than a year now, American shoppers have been adjusting to life around the concern of COVID-19, staying at home, socially distancing, shopping with masks on, and more. These adjustments brewed new consumer behaviors — some that might stick, even as the coronavirus pandemic wanes.
For example, with more consumers cooking at home during the pandemic, industry insiders believe that consumers will continue to do just that in the months ahead — part of the “stay-at-home lifestyle,” as described in our March issue’s State of the Industry report.
Consumers might also continue to eat healthier or they might be craving a brick-and-mortar shopping experience, complete with interactive displays and new product discovery.
It’s an unclear future ahead, but Store Brands is looking to explore that future during a free webinar sponsored by Mold-Rite Plastics. The virtual session will discuss possible behavioral shifts ahead, look at industry numbers, and discuss what retailers and their private brand suppliers should be doing to prepare for the months ahead.
The event is called “COVID 19. What Comes Next?” and features a panel with Aimee Weber, director of marketing at Mold-Rite Plastics, a leader in plastics, closures and more, working with retailers and suppliers during the pandemic, and analysis from consumer insights leaders Krishnakumar KK Davey, president of strategic analytics at IRI, and James Butcher, CEO, Solutions for Retail Brands (S4RB).
The event is at 2 p.m. (ET), April 27. Register here for the free event.