Dan Ochwat

Dan Ochwat

Executive Editor

Author Profile

Dan Ochwat is the executive editor of Store Brands magazine, part of the EnsembleIQ network of publications. He's been involved in writing and editing for retail-based trades for nearly two decades, formerly as the editor of Shopper Marketing magazine, and as a writer for Path to Purchase IQ, publications that cover national brand consumer goods marketing and news.

ARTICLES BY THIS AUTHOR

5/25/2021
West Liberty Foods opens innovation center
The company opened a 7,000 sq. ft. customer collaboration center and has unveiled a rebranded logo to honor its 25th year in business.

Dan Ochwat
5/24/2021
FMI report explores how the pandemic changed grocery shopping
In its four decades of releasing a U.S. grocery shopper trends report, FMI, with help from The Hartman Group, found significant changes in eating at home, buying online and striving to be well.

Dan Ochwat
5/24/2021
Agritalia honored by Whole Foods for 3rd time
The private brand supplier of products from Italy won a Supplier of the Year award for its assortment of products it supplies to Whole Foods.

Dan Ochwat
5/24/2021
JCP adds luxury apparel to private brand roster
The Ryegrass women’s collection is the fifth private brand in apparel to launch in the last six months.

Dan Ochwat
5/23/2021
Wakefern partnering with dunnhumby
The retailer cooperative has named dunnhumby its strategic platform for category management and merchandising.

Dan Ochwat
5/23/2021
Sprouts Farmers Market has fresh launches for the summer
Innovative store brand kettle chips, exclusive steaks, Italian sodas and more headline a roster of items geared just for the summer.

Dan Ochwat
5/23/2021
Q&A: Lowe’s Curates for Pro, Beginner Shoppers
Store Brands talks with Bill Boltz, Lowe's executive vice president of merchandising, about its recent curation-based programs and the acquisition of Stainmaster.

Dan Ochwat
5/20/2021
Sustainable toilet paper company partners with Target
Reel, a DTC company, is entering Target stores with an exclusive 12-pack of its sustainable toilet paper. The company has a mission to save on use of water and lumber, and serves underserved communities.

Dan Ochwat
5/20/2021
CVS completes Beauty Mark program
Three years ago the retailer embarked on ensuring all of the beauty imagery it produced on packaging, in-store materials and online, as well as that of branded partners, would disclose if models had been digitally altered.

Dan Ochwat
5/19/2021
Trilliant introduces all-in-one coffee, toppings product
The single-serve beverage is a coffee or cocoa that comes with a cap of toppings; the private label producer is launching it first under its branded Café Caps name.

Dan Ochwat