Consumer Insights

Retailers looking for immediate growth opportunities shouldn’t ignore the brick-and-mortar store perimeter, according to Nielsen

Publix and Wegmans tied for first place; Publix for ease of finding items, clean stores and fast checkouts. Wegmans was tops in its specialty department service and second in item availability

How retailers can leverage limited-time and exclusive offerings to generate excitement and tap into consumers’ fear of missing out

Shoppers aged 18 to 34 drawn to Lidl’s private brands and attractive prices

Retailers need to use science to engage specific audiences and to better understand their customers, says Matt Sargent, senior vice president of Magid.

Generation could have a tremendous impact on a possible boom of private brands

From crayons to coolers to cat food, Walmart knows who’s buying what

Nielsen lists top packaged grocery categories for 2017