Grocery shopping profile: Americans rate Aldi vs. Trader Joe’s

Competition for shoppers has never been tougher, with many retail channels offering similar products. The Hartman Group has provided the shopper’s perspective in its “Food Shopping in America 2017” report, and now offers a new infographic (see attachment below) comparing Batavia, Ill.-based Aldi and Monrovia, Calif.- based Trader Joe’s, two of the increasingly popular grocery destinations that offer primarily private brands. The chart shows the consumer’s point of view on how the two retailers stack up against each other. Aldi also owns Trader Joe's.

With more channels and retailers available, more products to consider, and more household members joining in, Bellevue, Wash.-based the Hartman Group says grocery shopping has evolved from a “simple” chore to a more complicated routine that consumers develop to find just the foods they want at the right price and value. Aldi and Trader Joe’s “check off the boxes for many of today’s shoppers’ desires and needs,” the Hartman Group discovered. More information on the report can be found here.