Target, Inc.

Signals Analytics added the category to assist companies looking to revitalize the fashion category, which got hit hard during the pandemic but has been hot in private label.

The food-and-beverage brand will encompass 700 products across such categories as bakery, ice cream, trail mix, snacks, cake decorating supplies, mocktails and beverage mixers, among others.

Opening with the new brand Nestwell this month, six new private brands will launch over the next six months and 10 over the next two years.

Four private brands from the retailer are earning more than $2 billion in sales, Target said during its financial community meeting and fourth-quarter report, also highlighting annual sales up nearly 20% and Q4 same-store sales up 20.5%.

The retailer held its first-ever contest, enabling customers to vote for their favorite store brand products — 13 were named winners

Many longtime Target execs are moving into new roles across buying, marketing, growth and strategy at the retailer, including Jill Sando, head of owned brands

The Native hair-care brand has launched at the retailer, building on the relationship between the retailer and powerhouse consumer goods company