JCPenney has introduced men’s clothing and footwear under its new Stylus brand, originally launched as a women’s athleisure line last November.
The retailer won’t slow down in store brands, having just launched the luxury women’s line Ryegrass two weeks ago, which marked the fifth new apparel owned brand in the last six months. Other recent launches include a swimwear collection of three brands Mynah, Decree, and Sonnet Shore, the Xersion athletic line and two home goods brands in Loom + Forge and Linden Street.
The Stylus men’s apparel and accessories items include T-shirts, polos, jogger pants, chinos, hoodies, bomber jackets, and shoes that aim to give men an option that’s equal parts style and comfort. JCP calls it “styleisure.” The items are available exclusively at the 551 or the retailer’s 672 stores and online.