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01/11/2021

JCP redesigns own brand activewear

Dan Ochwat
Executive Editor
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JCPenney has redesigned its store brand activewear line Xersion, which first debuted in 2018, and the workout gear is getting an enhanced technological layer.

The clothing includes a performance technology that the retailer calls Everair, a fabrication that combines breathable technology and a moisture-wicking capability for optimal air flow, keeping athletes cool and dry.

The retailer has been busy as of late, recently launching a new own brand of casual wear called Stylus. That line is more in the athliesure style of clothes whereas Xersion is built for workouts.

The Xersion private brand enables users to fully focus on the workout with sweat-proof pockets, reflective and anti-odor elements, venting, thumbholes, compression, built-in mesh and chafe-free seams. Women’s sports bras and high-waist leggings have three compression levels: studio, move, and train.

The clothing is available in a range of size-inclusive lines for children, men and women.

“We are kicking off 2021 in the best way possible — offering new and improved merchandise to our customers,” said Michelle Wlazlo, executive vice president and chief merchant. “We know it can be challenging for customers to find activewear that delivers on performance, technology, design, comfort, and style, and the new Xersion product is sure to impress with updated details to help our customers meet their wellness goals.”