Target expands Opalhouse brand with influencer partnership
More than 300 products designed by Jungalow’s Justina Blakeney, featured under the Opalhouse store brand, will hit stores this month.
Target has expanded its relationship with Justina Blakeney, the founder of Jungalow, introducing an exclusive line under Target’s store brand Opalhouse.
Last fall, Target worked with Blakeney as a Target Home Style Expert, an influencer partnership where she showcased Target’s store brand home goods and accessories such as Casaluna via her blog and more. The partnership has now grown to feature more than 300 products in bedding, bath, furniture, accessories, wallpaper and more, billed as “Opalhouse designed with Jungalow.” The line of products will begin to roll out to stores June 13 and be available online June 26.
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