A report from Kantar, using its proprietary valuation methodology, looked at how retailers measured in areas of being meaningful, salient and different to shoppers.
Over the past year, private label’s profile has risen, with frozen foods and nonfoods as particular bright spots. Store Brands looks at the data and talks to experts about the industry's increasing importance.
Even though private brands slightly underperformed expectations, its strong premium positioning and steady stock are big advantages moving forward, experts told Store Brands.
Signals Analytics added the category to assist companies looking to revitalize the fashion category, which got hit hard during the pandemic but has been hot in private label.