Marketing Tactics

Asda’s sweet gins timed for summer

U.K. retailer debuted three new own brand gins, anticipates huge increases in alcohol sales this summer (60-70% bump in beer and cider)
New Aldi items to raise money for pediatric cancer research

For two weeks in July, the retailer will donate proceeds from purchases of an exclusive line of products developed to support Alex’s Lemonade Stand Foundation
Exclusive teas benefit school gardens

Sprouts Farmers Market will carry two tea tins from The Republic of Tea with proceeds going toward the retailer’s foundation to help fund school garden programs
Survey: 81% of shoppers say transparency is important

FMI, Label Insight report surveyed shoppers on product transparency in a COVID-19 world; their trust in retailers could be an opportunity for store brands
Thrive Market debuts private brand frozen meals

Company forecasts frozen meals as being a future driver of its e-commerce business
Future premiumization of products will benefit store brands

Deloitte report names seven trends to impact future of retail and consumer products, predicting further growth of private brands
Brandless is getting a second chance

After closing in February, the DTC e-commerce venture has relaunched under SEO National and president Damon Burton
Q&A: CVS Health's VP of Store Brands on Live Better's new look

Store Brands talks exclusively to CVS Health's Brenda Lord about the retailer's recently rebranded and expanded Live Better brand

Tractor Supply, Miranda Lambert foundation launch pet food line