Marketing Tactics

Andrew England is charged with leading the company's branded and private label segment, as well as its contract manufacturing subsidiary

The retailer rolls out a new approachable private brand for DIY home improvement sector

Canadian Cannabis retailer is looking to leverage its parent company's distribution subsidiary and favorable supply chain with its private brand Revity

The foundation, complexion products come in 43 shades to match all American skin tones

Todd Meussling of Fresh-Lock offers three tips to help manufacturers deliver on customer sustainability demands

The partnership will connect Yesway's team with more than 175,000 suppliers on the RangeMe platform

The retailer has launched virtual classes that center around the new-look 365 by Whole Foods store brand, including coupons for the products

“Future of Private Brands” report includes survey results that say 89% of U.S. consumers trust private brands as much as national brands, half of shoppers pick a store based on store brand assortment