Yesway taps RangeMe for product discovery

David Salazar
Managing Editor
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Convenience chain Yesway is taking a new approach to finding new suppliers and products to stock in its more than 400 stores. The San Francisco-based chain has partnered with ECRM’s RangeMe platform in an effort to drive innovation and streamline its discovery efforts to keep abreast of innovative and emerging products. 

“As we gain momentum on our mission to bring our shoppers an even more amazing in-store experience, we know that one of the ways to do so is by finding new brands and suppliers that meet our customers’ desires,” said Derek Gaskins, Yesway chief marketing officer “Partnering with RangeMe on new product discovery was the logical next step in that process.”

The companies said that RangeMe would enable Yesway to connect with more than 175,000 suppliers. The retailer could potentially use the platform to bolster its private brand products just as Walmart recently did with a virtual call through RangeMe.

"With access to the RangeMe platform, we are giving ourselves an edge in bringing products to shelf that will set us apart from other c-stores," Derek Gaskins said. "Having the technology at our fingertips will help us in scaling our mission that much faster."

RangeMe’s senior vice president of retail, Wayne Bennett, said, “As one of the fastest-growing c-store retailers, Yesway is clearly on a rapid growth trajectory. Their desire to drive new product discovery by leveraging our technology is a perfect fit, and we welcome them to the RangeMe family. We're excited to be a part of Yesway's journey toward increased success.”