Whole Foods teaches life lessons through its 365 brand

Dan Ochwat
Executive Editor
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Whole Foods Market has launched an at-home, virtual curriculum called Home Ec 365, leveraging its revamped 365 by Whole Foods Market own brands to help educate shoppers on how to live an economical, efficient life in the kitchen and beyond.


In early January, Store Brandsspotted a refresh underway for its 365 Everyday brand that later became a widespread change in the grocer’s store, with the private label becoming 365 by Whole Foods Market.

The clean, modernized packages are being celebrated in the new digital program that started today; consumers can enroll for the free Home Ec 365 courses, powered by Teachable, through Classes are limited to 2,500 consumers per session and consumers are given a coupon for select 365 brand items each session. 

The classes are taught by lifestyle experts and influencers, a unique strategy to help promote the revised store brand as a tool for better living. Whole Foods listed the first set of classes as: 

  • Swap-Savvy Baking: Getting Creative with Recipes & Replacements – In this course led by Joy Wilson, aka Joy The Baker (@joythebaker), you’ll learn what to do and how to adapt if you run out of butter or eggs, or just want to switch things up with a new type of flour. No matter what you have on hand, there is delicious cornbread, pancakes and muffins in your future.
  • So Fresh & So Clean: How to Effectively Clean Your Appliances – What happens when the machines you trust to clean get dirty? This course led by clean queen, organization enthusiast and mom vlogger Jessica Tull (@jessica_tull_), will help you streamline your deep clean and allow you to get the best results from hardworking appliances like the fridge and dishwasher, all with the help of cleaning products that meet Whole Foods Market’s strict Quality Standards;
  • Use 'Em Up! How to Transform Food Scraps & Leftovers – Hold onto your broccoli stalks and strap in for a class that changes the way you look at food scraps. Led by chef and well-being advocate Sophia Roe (@sophia_roe), you’ll learn how to reinvent recipes and make magic with leftover ingredients, overlooked produce parts and even that almost-empty jar of mustard hiding on the bottom shelf of the fridge; and
  • Smarter Shopping: Save, Stock & Invest – The right ingredients go a long way in the kitchen. Knowing when to spend a little extra and which staples to save on is an art you’ll soon master with the help of Bobby Parrish (@flavcity), aka “the grocery store guy.” You’ll also learn how to organize your fridge and pantry, plus tips to transform at-home dinners from sad to 5-star with easy investment ingredients.

Whole Foods is billing its newly designed 365 by Whole Foods Market brand as a store brand that touches every category, a true lifestyle store brand for the retailer.