Brandless may have officially relaunched in June under its new ownership Ikonifi and Clarke Capital, but it didn’t have a lineup of products available, just a bundled product offer. The own brand site is now offering products and has declared on the homepage and in a news release: “Brandless is back.”
The storefront is offering an array of items in home goods, baby, personal care, travel, and health and wellness.
The unique e-commerce platform launched as a store to sell its unbranded, own brand products, but shuttered in February. The reopening now includes weekly deals on items, and consumers can sign up for a newsletter to receive information on new product launches and life-hack content.