Rittenhouse expects Brandless products to be shelved within 10,000 stores across the U.S.
San Francisco-based Brandless, a e-commerce company that manufactures and sells an assortment of products under its own Brandless label, is looking to take its environmentally friendly products to retail stores.
Launched in 2017, the company’s new leadership is looking to bring its products into bricks-and-mortar stores in an effort to expand its consumer reach. In an interview with Business Insider, CEO John Rittenhouse, a Walmart alumnus, explains that the company’s move to a physical setting is just one of three initiatives that the e-commerce outfit is embarking on going into 2020. The other two elements of the plan include a doubling down on the CBD market and a foray into beauty and wellness products.
According to Business Insider, Rittenhouse expects Brandless products to be shelved within 10,000 stores across the U.S. through a partnership with four to five unnamed national retailers, with one already being signed.