Wakefern looks to Inmar to power shopper engagement
Wakefern Food is growing its partnership with Inmar Intelligence, expanding its use of the Inmar Retail Cloud to offer targetable and attributable offsite media at scale for its brands. The Keasbey, N.J.-based cooperative will use Inmar’s suite of marketing technologies and services to drive shopper engagement, which could potentially grow further connections with its store brands.
With the expansion, Wakefern is aiming to launch targeted campaigns as part of its expansion into off-site programmatic advertising and growth of its Retail Media Network. Doing so will allow the retailer to measure the advertising’s impact on sales.
“This marks Wakefern’s entry into programmatic retail media amplification to extend our reach to new consumers and drive engagement with our loyal customers,” said Steve Henig, Wakefern’s chief customer officer. “Expanding into Inmar Intelligence’s turnkey retail media solutions enables us to build a network for the future that will deliver an enhanced shopper experience that connects our brands to consumers in new and personalized ways.”
Inmar Intelligence said that retailers that leverage a Retail Media Network can open up a secondary revenue stream with incremental growth, and enable a unified media and promotions solution. Inmar’s Retail Cloud also allows brands to integrate their promotions and media programs, including offsite media, onsite media, digital incentives, influencer marketing, chat-based media and in-store. It uses the ShopperSync data intelligence platform, enabling retailers to use their first-party transaction data across media and promotions channels in their network while managing permissions and governance rights.
“We are delighted that Wakefern has chosen to expand their relationship with Inmar Intelligence as they expand their Retail Media Network to help scale the business for the future,” said David Mounts, chairman and CEO of Inmar Intelligence. “At Inmar, we are constantly focused on enabling retailers to provide a better shopping experience for consumers, while providing transparent, manageable monetization opportunities as well. This brings us one step closer in our initiative of creating Retail Media Networks for grocers across America with our expansive suite of offerings.”