Marketing Tactics

The new Lowe's Bargainistas collection features three home decor assortments inspired by influencers for shoppers looking for home style options on a budget.

Aldi shoppers have made their voices heard in the annual Fan Favorites list, choosing both new and old private label items as their favorites for 2022.

Retailers facing a surplus of inventory have expanded the number of discounts they are offering on televisions.

The dips will be available nationwide while the salsas will be in select stores on a regional basis.

Following a pilot program, Kroger's new Boost membership is now available across the country, and offers members discounts on delivery, fuel and private label items.

The event began on July 10 and will conclude on July 23, giving ExtraCare members an opportunity to collect rewards and free private label items from within the CVS app.

Shoppers in Missouri, Illinois and Indiana will now be able to use DoorDash to purchase private label items and prepared food at select locations.

The club retailer is slashing prices on Berkley Jensen items along with brand name merchandise during the three-day sales event.