GNC Adds New Honest Company Products to Exclusive Collection

Health and wellness retailer GNC is expanding its collection of exclusive products with the addition of four new products from The Honest Company.

The mission-driven women’s wellness brand will launch four new products exclusively at GNC. The launch follows the initial partnership between the two companies in May, where six products focused on new and expectant mothers were launched.

"Our relationship with The Honest Company has allowed us to continue our commitment to women's health and wellness," said Karlyn Mattson, EVP and Chief Merchandising Officer at GNC. "With the launch of four new exclusive products, we're aiming to further connect with our female consumers to support them on their journey to Live Well. The Honest Company has been a great partner and consistently surpasses our expectations with formulas that not only use great ingredients but are also backed by rigorous testing and improve women's everyday health."

Available at GNC.com and in select stores, these supplements aim to help consumers “give their bodies the care they deserve.” The products include:

• Nightly Sleep Health: Featuring a proprietary blend of active ingredients including theanine and valerian to help calm the mind and support healthy sleep.
• Daily Mood Balance: Featuring a proprietary blend containing rhodiola and phosphatidylcholine to help manage everyday stress and a balanced mood.
• Daily Immune Support: Featuring a powerhouse blend of zinc, vitamin D and organic green propolis, to support everyday immune health.
• Postnatal Hair Wellness: Formulated with clinically tested keranat oil to help maintain hair and scalp health.

Founded in 2012, Los Angeles-based The Honest Company creates personal care, beauty, baby and household products, which are available via honest.com, third-party e-commerce partners and approximately 43,000 retail locations across the United States, Canada and Europe.

"After our initial partnership announcement earlier this year, we immediately noticed a significant and positive consumer response and as demand continued, it was only natural for our teams to strengthen our partnership," said Nick Vlahos, CEO of The Honest Company. "The launch of these new products, alongside GNC, showcases our strong commitment to valuing and supporting women's wellness needs. We're confident our efforts will ultimately position us both for long-term success and continue to move our retail strategy forward."