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08/17/2022

Thrive Market Launches Proprietary Beauty Care Line

The new collection is made from natural products and positioned as an inclusive assortment designed for use by all consumers.
Greg Sleter
Associate Publisher/Executive Editor
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Thrive Market
Thrive Market's f.a.e. beauty collection.

Thrive Market has taken its first steps into the beauty and skincare categories with the launch of f.a.e, a proprietary brand that includes 26 items in hair care, skin care and body care with all products priced $6.99 and lower. 

According to the company, f.a.e. stands for “for all, everywhere” and its products were created to take care of “every face, every race, every body and every age.”

Featured products include Bentonite Clay. The 100% natural calcium clay is sourced from California’s Mojave Desert and is said to be free from additives, parabens, silicone and synthetic dyes and fragrances. It can be used as a face mask, restorative body treatment or foot soak. 

The Instant Refresh Face Wipes & Refill is available in a mini-tin for on-the-go (15 wipes) and a refill pouch (35 wipes). The wipes come in a compressed coin–just add water to unroll and use–and can be used to remove makeup, hydrate, and cleanse. The wipes are sustainably crafted with pure botanicals and essential oils

Thrive’s Organic Rosehip Oil features a single ingredient, unrefined organic Argan oil that is ethically sourced from South Africa, wild-harvested and then cold pressed.

The Ultra Gentle Body Lotion is fragrance free and made with plant-based ingredients such as shea butter, jojoba oil, and Vitamin E. The lotion nourishes and moisturizes without parabens, phthalates, sodium lauryl/laureth sulfates, or alcohol.

Also featured is the new Mineral Sunscreen Spray. With an SPF of 30, the spray is water-resistant up to 80 minutes and reef friendly. Made with nano-zinc oxide plus botanicals such as jojoba and sunflower oil, the product is not made with any harsh chemicals such as parabens, phthalates or synthetic fragrances.