Purely Elizabeth Launches 'Superfood' Cereal

The new assortment made from natural ingredients will be offered exclusively at Whole Foods through the fall.
Greg Sleter
Associate Publisher/Executive Editor
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Purely Elizabeth

Breakfast foods supplier Purely Elizabeth is launching its Superfood Cereal with Vitamin D, in two flavors that will be carried exclusively at Whole Foods Market nationwide. 

The new cereal is crafted with ingredients such as chia, quinoa and amaranth featuring whole foods like fruits, nuts and seeds. The crispy flakes and crunchy clusters are made with organic oats, sweetened with sustainability sourced coconut sugar and free from artificial flavors. Available in two flavors, vanilla blueberry almond and honey peanut butter, the cereal is certified gluten-free, non-GMO project verified and made with Vitamin D3 and 6 grams of fiber in every serving.

"Purely Elizabeth is continuing to innovate, grow and change the way we think about and commit ourselves to food and nutrition with products that are packed with both superfood qualities, as well as an irresistible crunchy texture and taste," said Elizabeth Stein, CEO and founder of Purely Elizabeth. "So many of our consumers are already using our granola as a cereal, so we could not be more thrilled to launch our new Superfood Cereal that combines delicious flavors with the benefits of Vitamin D, fiber and sustainably sourced coconut sugar.".

Purely Elizabeth Superfood Cereal with Vitamin D is available on Purely Elizabeth'swebsite for $6.99 per box and nationwide atWhole Foods Market exclusively through the fall.