Dirty Labs Debuts Eco-Friendly Detergent at Whole Foods

The company's initial product placement will be carried exclusively by the high-end grocer at select locations.
Greg Sleter
Associate Publisher/Executive Editor
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Dirty Labs Whole Foods

Dirty Labs is launching its plastic-free, biodegradable Bio Laundry Detergents in select Whole Foods Market stores nationwide.

The detergents use enzyme-driven technology to deliver conventional levels of cleaning while raising the bar for ingredient safety and sustainability, according to the company. This exclusive launch with Whole Foods Market is the company's first entry into brick & mortar retail.

"We couldn't be more proud to launch Dirty Labs in Whole Foods Market as our first national retailer and are thrilled to bring Dirty Labs to the Whole Foods Market customer," said David Watkins, co-founder and CEO of Dirty Labs.

The company is led by Co-Founder and Chief Scientist Dr. Pete Hewas and was created by a team of veteran chemists and environmentalists with a shared vision to make conventional, petroleum-based cleaning obsolete by using advanced bio renewable alternatives.

"We're excited to launch Dirty Labs exclusively across hundreds of our stores,” said Jennifer Mandanici, global category merchant for Essentials at Whole Foods Market. “We believe their holistic approach to sustainability and focus on cleaning performance truly makes them the next generation of cleaning.”

Dirty Labs Bio Laundry Detergents are now available at select US Whole Foods Market locations.