Marketing Tactics

The new initiative provides product suppliers an opportunity to gain insight about Ahold Delhaize's private label efforts.

The newest pre-workout product from Beyond Raw offers a nostalgic grape flavor and is only available at GNC.

The workout supplements company founded by LeBron James and Arnold Schwarzenegger makes its brick-and-mortar debut.

The original flavor of the Great Value sauce beat out two other private label barbecue sauces along with several other name brands in the news outlet's taste test.

Retailers located in shopping centers looking to promote private brands are continuing to see a decrease in traffic post-pandemic with prices rising and 'mission-driven shopping' returning.

The retailer is promoting clothes, school supplies, home items and more from its private brands while expanding savings opportunities for customers this summer.

The new initiative allows shoppers to choose the membership program that best fits their needs.

The retailer is continuing its health event series to promote its private label products while informing its customers about healthy eating.