AdAdapted Launches New Shoppable Video Ads

Marketing and insights platform AdAdapted has launched a new tool for retailers and CPG brands to use. 

Add-to-cart Shoppable Video Ads enable brands to build e-commerce campaigns on AdAdapted’s Shopping List Marketing mobile ad platform. Using the company’s shopper audience, the new tool targets customers based on shopping list intent behavior, ensuring that ads are only targeted to those most likely to purchase an item.

“In today’s digital age, brands must serve consumers compelling video content that encourages them to engage,” said Mike Pedersen, co-founder and CEO of AdAdapted. “AdAdapted Shoppable Video Ads are a natural extension of our Add-It TM product suite and allow brands to serve high impact, video content to the head of household shoppers at the right time, leading to an increase in both conversions and sales that exceed industry standards.”

AdAdapted, based in Ann Arbor, Mich., said the new Shoppable Video Ads averages a 6.5x longer view time than video on social feeds. Retailers and brands can also utilize cross-device and segment targeting (including demographics or preferences) through AdAdapted’s existing partnership with LiveRamp, a leading data connectivity platform.