Retailer own brands continue to grow and become stronger brands in their own right, and technology in many facets plays a key role plugging in that charge. But in what areas and who are some of the names and faces providing this jolt? Store Brands put out a call for submissions and settled on these leaders at various technology companies, sharing who they are and how they are stepping up for store brands.
We call them “Store Brands Leaders in Tech,” a first roundup of its kind for the publication. These are private brand point people at technology companies that touch e-commerce, aid in personalization, help optimize the supply chain, provide data analytics and more.
Retail is just scratching the surface of how technology can be used to leverage private brands, and here are some players to keep an eye on: