Kohl's Names New Chief Marketing Officer

Kohl's has named Christie Raymond the company’s new chief marketing officer. She will report to CEO Michelle Gass.

Raymond joined the retailer in 2017 as senior vice president, media and personalization, and was promoted to executive vice president, customer engagement, analytics & insights in June 2020. She has been interim chief marketing officer since May 2022.

"Christie joined Kohl's several years ago bringing her tremendous experience and customer-driven leadership approach to the marketing organization," said Gass. "She has been an asset to our senior executive team and she will be instrumental in our continued path forward as we deliver great value, a compelling brand portfolio and an inviting omnichannel experience to our millions of customers nationwide."

Raymond will lead the marketing organization including its overall marketing strategy, brand and creative, media, loyalty, customer analytics, corporate communications, and Kohl’s philanthropic efforts. 

Prior to Kohl’s, Raymond held roles at The Walt Disney Company. She has more than 20 years of marketing, retail industry and leadership experience