Academy Sports + Outdoors Collaborates with Texas Brewery for Exclusive Collection

The retailer and Spoetzl Brewery have collaborated for an expansive collection of clothing and outdoor goods under Academy's Magellan Outdoors brand.
Zachary Russell
Associate Editor
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One of Academy Sports + Outdoors’ private brands is collaborating with a local Texas brewery for a collection of apparel and outdoor accessories.

The first-ever Magellan Outdoors x Shiner Beer co-branded line will be available Aug. 19, and includes t-shirts and fishing shirts, boat shorts, hats, coolers, koozies, outdoor games, grill accessories, a canopy, an armchair and a keg-shaped charcoal grill. The collaborative items from the two Texas companies start at $4.99.

“The first-ever collaboration between Shiner and Magellan Outdoors offers unique assortments and creative designs to capture the fun of getting outdoors with friends and family,” said Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing. “This limited-time offering is the ultimate symbol of helping our customers quench their thirst for adventure and fun.” 

Founded in Shiner, Texas in 1909, Spoetzl Brewery, which brews Shiner Beer, has grown to become one of the largest independent breweries in the country. 

“At Shiner, we think there’s no better place to enjoy a cold beer than the great outdoors,” said Matt Pechman, Shiner’s Head of Marketing. “That’s why we’re thrilled to join forces with Magellan Outdoors and Academy, for a collaboration made in beer heaven. We hope our new co-branded merch and functional gear will inspire our fans to get outside and make their next outdoor adventure one to remember.”

The Magellan Outdoors x Shiner collection is available at Academy’s 262 stores across 17 states and on the retailer’s website.