Supermarkets such as Alfalfa's Market and Hy-Vee are creating new programs to attract men as studies show they may be increasingly more ‘gatherer’ than ‘hunter’
During the next two years, the grocery retailer’s store brands will start carrying labels designed to help ‘better guide consumers in proper recycling methods
Updated flavor profiles, convenient packaging and prominent positioning are helping retailers differentiate their value-added meats and poultry offerings