Price Rite spotlights private brands in pilot program

Price Rite Marketplace is conducting a pilot program at three of its Pennsylvania stores with private brands playing a major role.

Price Rite, owned by Keasbey, N.J.-based cooperative Wakefern Food Corp., said it will offer special deep discounts, enhanced fresh offerings and an improved shopping experience at the stores in Bethlehem, Allentown and Secane. Beginning Oct. 5, customers who visit these stores will find lower prices on hundreds of items, new private brand products, and stores redesigned to offer the best possible shopping experience, according to a press release.

Price Rite Marketplace said it will offer a wider selection of private brand Wholesome Pantry products, with free-from, organic, and gluten-free options; a double-your-money-back guarantee on Price Rite brand products; and new self-service checkouts for greater speed and convenience for shoppers on the go.

The three stores will also feature the new Price Rite Marketplace Drop Zone, where customers will find “extraordinary deals, special surprise buys and must-have products typically priced $3 or less,” the retailer said.

The stores in Bethlehem and Allentown will unveil the special deals along with their newly redesigned layouts, joining the Secane store, which is introducing further enhancements to its redesign. Shoppers will find bright, revitalized store décor, including a market-style produce department with new LED lighting, vibrant color palettes and clear signage throughout the stores, the press release said.

Price Rite said it sources thousands of pounds of produce every year from Pennsylvania farmers and purchases produce grown from 16 different Pennsylvania towns.

Price Rite Marketplace currently operates 66 grocery stores in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Maryland and Virginia.