ShopRite unveils meal kits
ShopRite, which operates stores in six Eastern states, is celebrating September’s Family Meals Month with its launch of four chef-inspired, dietitian-approved meal kits, according to a press release.
The annual campaign was spearheaded by the Arlington, Va.-based Food Marketing Institute to educate shoppers about the benefits of sharing and enjoying family meals together. Designed to simplify dinner preparation, the own brand kits include Smoked Chicken Thighs with Korean Broccoli and Cauliflower, Grilled Chicken Breast with Couscous and Vegetables Bruschetta, Turkey Meatloaf with Sautéed Spinach and Butternut Squash, Smoked Chicken Breast with Roasted Vegetables and Wheat Berry Feta Salad. Each kit, which serves two, sells for $11.99.
“Providing our shoppers with healthy, affordable and time-saving resources has always been a priority at ShopRite,” said Natalie Menza-Crowe, director of health and wellness at the Keasbey, N.J.-based banner of retailer cooperative Wakefern Food Corp.
“Mealtime is family time and that there is power and value in sharing family meals.Study after study has shown that families that make time to dine together are happier and healthier.”
Throughout September, the stores will host events and activities with dietitians offering free food demonstrations and classes, in addition to distributing free recipe cookbooks, throughout the month.