Schnucks adopts rewards program

St. Louis-based Schnuck Markets has launched a “Schnucks Rewards” program that allows store customers to earn points redeemable for dollars off on future purchases, including those in its large private brand line.

“This is a modern way for us to say ‘thank you’ to customers for choosing Schnucks,” said Todd Schnuck, CEO and chairman of the company, in a press release. “Customers will be rewarded for something they’re already doing — buying groceries to feed their families — and Schnucks will be helping them to stretch their dollars even further ... Shoppers have many options to choose from when it comes to where to buy their groceries, and our hope is that Schnucks Rewards provides them with one more reason to choose us.”

Reward members will earn 10 reward points for each dollar they spend on “qualifying” purchases. After accruing 1,000 points (the equivalent of $100 in purchases), customers will earn $2 off a future purchase. They redeem dollars off as they are earned or allow the dollars to accumulate (up to $500).