Blog: Originality a tall order when almost all words are trademarkedMake sure that the words and phrases chosen for a store brand name don’t have negative connotations among teenagers Lidl adds to awards for winesRetailer wins 43 medals at 2018 San Francisco Chronicle Wine Competition Southeastern Grocers’ Star Wars promotion generated excitement, sales Campaign combined collection of trading card Cosmic Shells with virtual and augmented reality and live kick-off events Engaged employees key to establishing ‘emotional connection’ with customers The customer experience is an intangible store brand that can do wonders for a retailer’s image. Just ask Publix and Wegmans Equator honored for Member’s Mark redesign Chicago-based brand agency receives Bronze award in 2017 Pentawards Worldwide Design competition Food Lion celebrates 60 years Retailer’s president salutes loyal customers More consumers picking retailers based on their private brands 76 percent of weekly shoppers visit more than one retailer each week for groceries, according to Acosta report Aldi is ‘Best of the Best’ in EPA’s eyes Retailer recognized for leading-edge, environmentally sustainable refrigeration systems Walgreens launches rebranding initiative Campaign emphasizes drugstore chain’s legacy of earning customers’ trust since 1901 Gen-X consumers most important for store brands, says demographics expert They have the biggest households and were raised to be frugal, notes Brad Edmondson during the Private Label Trade Show’s opening seminar First Previous 86 87 88 89 90 Next Last
