Loyalty Marketing

The interactive experience with games and recipes features characters from the Netflix show “Waffles + Mochi” and highlights the retailer’s store brands.

Craig Marion of DemandTec shares results from two recent studies by the company and how shoppers are reacting to digital shopping trends and pricing strategies.

Branding agency Meyocks surveyed more than 1,500 American shoppers and 7 in 10 think food brands should advocate for something.

Store brand sparkling water gets four new flavors, new packaging from global visual artists and its very own Spotify playlists.

The healthy foods retailer — rooted in vitamins and supplements — has expanded its store brand supplements line, bringing the assortment to more than 100 items.

The East-Coast retailer is working with Convergent Energy + Power to provide a renewable energy source at 75 stores and provided results from its Flashfood app partnership, resulting in millions of pounds of food diverted from landfills.

The only retailer with a TerraCycle partnership dedicated to store brands, Kroger expanded the program that started with Simple Truth products to include all of its qualifying Our Brands products.

New shades under own brands and national brands expand the retailer beyond 1,200 total colors for consumers to choose from.