TXB hands out store brand jerky, water to frontline heroes

On July 24, also known as 24/7 Day, TXB is honoring first responders, Red Cross volunteers, medical personnel and more, handing them a bag of its private brand jerky and one liter bottle of own brand premium electrolyte water.

The regional retailer headquartered in Austin, Texas, operating close to 50 convenience stores throughout Texas and Oklahoma, is formerly known as Kwik Chek.

Store Brands held a Q&A with Brandon Frampton, VP, president of foodservice operations, Texas Born (TXB), on the new look of the stores and private brand assortment, including the jerky being handed out to those working 24/7 for America.

On July 24, doctors, nurses, EMTs, police officers, sheriffs, highway patrol, fire, border patrol, 911 dispatchers and American Red Cross volunteers can visit a TXB in uniform or with a badge to receive the free items. 

24/7 day is in partnership with the NACS Foundation and TXB is hosting fundraising events along with the program, supporting local nonprofits like Texas CASA and United Way. Community giving is a priority for TXB CEO Kevin Smartt and is a primary focus for him during his current tenure as chairman of the National Association of Convenience Stores (NACS).

"Especially over this past year, first responders, medical personnel and volunteers go above and beyond to keep our communities safe and healthy, and we couldn't be more grateful for their service," said Smartt. "As one of many TXB community initiatives, we are honored to continue our part in 24/7 Day, and this year's offerings to these incredible individuals is the least we can do to say thank you."

Members of the community can take part as well by sharing real stories and appreciation for hometown heroes on social media using the hashtag #WeHeartHeroes.