Kwik Chek rebrands to Texas Born (TXB)

Kwik Chek is rebranding its 47 locations under a new name Texas Born (TXB), using the three letters to form a bold, black and white logo.

The convenience chain has already begun to update its private brand packaging with TXB bottled waters appearing on shelves in Kwik Chek stores now and TXB jerky products launching by the end of the year. Kwik Chek stores are rolling in newly branded menu boards, fountain cups and cappuccino machines. All promotional signage will be up by the end of next month.

Two TXB stores are under construction now in Georgetown and Bee Cave, Texas, with a third coming to Cottonwood Shores, Texas.

The convenience chain joins Casey’s General Stores in its rebranding efforts.

Read more on the plans to rollout TXB over the next three years at Retail Leader.