Loyalty Marketing

Store Brands in the Wild spots a Kirkland Signature-logoed sweatshirt in a holiday email blast

Jean Ryan of Daymon shares guest commentary on how private brands can take advantage of shoppers being more open to brand-switch during the COVID-19 pandemic

Purchases of select products under the retailer’s store brands can earn more rewards for shoppers enrolled in its education program

Several store brand items are included in its annual Holly Deals 13-day promotion, which offers deeper savings this year and a one-stop-shop strategy

Meijer launched digital programs around gifting and cooking with the social tool

The products, Unbreakable Performance Fueled by GNC, are named after Glazer’s gym for training athletes and celebrities

The store represents the first of nearly 30 store razes and renovations that are bringing larger stores with more fresh merchandise — including Allsup's private label — to existing locations

The move helps step up Walmart’s subscription service as it competes with Amazon Prime