Whole Foods debuts responsible sourcing seal
Products that are certified through third-party organizations now get a Sourced for Good seal to assist Whole Foods shoppers looking to buy responsibly sourced items.
Helping shoppers find products that meet the retailer’s highest sourcing standards, Whole Foods Market has rolled out a third-party certification program that marks complying products with a “Sourced for Good” seal.
The retailer said at launch more than 100 products in its stores can be found with the seal of approval from produce items to seafood to locally sourced tulips. International organizations such as Fair Trade USA, Rainforest Alliance, Fairtrade America, Fair Food Program and Equitable Food Initiative are some of the groups that certify products for Sourced for Good.
Similarly, Amazon, Whole Foods’ parent, has a dedicated section with a Climate Pledge Friendly stamp to help shoppers find sustainable products.
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