Loyalty Marketing

Private brands step up for Fair Trade coffee

Fair Trade USA is bringing awareness to drinking fair trade coffee on International Coffee Day Sept. 29, and many private brands are working with the association
Sephora adds Instacart delivery regionally

Unique to the partnership, Sephora’s Beauty Insider loyalty members will earn points and have access to promotions via Instacart orders
Casey’s dishes out promotions for National Pizza Month

The gas station is awarding one grand prize winner free pizza for a year
7-Eleven’s Operation Chill is underway

The 25-year-old promotion distributes coupons for a free Slurpee to police officers to hand out to children who earn them by doing good deeds
Whole Foods celebrates 40 years with cake

The grocer’s private label Berry Chantilly Cake is on special this weekend for Amazon Prime members
Nielsen teams with IBM on weather targeting data tool

Retailers, manufacturers leverage the AI tool to activate digital campaigns based on weather’s influence on consumer behavior and more
Reser’s Fine Foods giving away a year of free groceries

Branded, private label prepared foods company offering free groceries for a year to two grand prize winners and a friend, family member or charity of their choice
Southeastern Grocers implements targeted, personalized promotions

The company has tapped digital marketing and analytics companies to enhance its ability to present customized offers

Whisk platform adds recipe-based product promotion tool