Loyalty Marketing

Brick Meets Click, Mercatus Grocery survey demonstrates an uptick in private brand buying across ages, income levels during the pandemic, but those facing income loss stand out the most

Read about the women behind Black Girl’s in Trader Joe’s, a popular influencer duo sharing their love of the exclusive store brand retailer

Managing the transition from short-term opportunity to long-term loyalty, as detailed by Krasimira Mladenova, a director at global agency Skim

Report suggests retailers and private brand partners jump into innovation, inspire shoppers and get stronger at digital to continue its success after the pandemic

Retailer Roundup: Walgreens taps Bebe Rexha, Schnucks and others celebrate graduating seniors; retailers extend bonuses

Retailer’s CEO said in Q1 earnings call that the own brand is driving food and beverage growth and the number of items will be expanded in Q2

Including purchases of qualifying private brands, consumers buying through loyalty program can win a trip to Iceland, free gas for a year and more

Study from InMarket finds during pandemic, shoppers earning $100,000 or more are buying more store brands, overall there’s a 12% increase in sales