Loyalty Marketing

Survey: Households on hard times buy more store brands
Brick Meets Click, Mercatus Grocery survey demonstrates an uptick in private brand buying across ages, income levels during the pandemic, but those facing income loss stand out the most
Trader Joe’s adds 2 influencers to its roster
Read about the women behind Black Girl’s in Trader Joe’s, a popular influencer duo sharing their love of the exclusive store brand retailer

Post-pandemic marketing tips for private label brands

Managing the transition from short-term opportunity to long-term loyalty, as detailed by Krasimira Mladenova, a director at global agency Skim
Daymon outlines 5 keys to private brand success after COVID

Report suggests retailers and private brand partners jump into innovation, inspire shoppers and get stronger at digital to continue its success after the pandemic
Retailers honor graduating seniors

Retailer Roundup: Walgreens taps Bebe Rexha, Schnucks and others celebrate graduating seniors; retailers extend bonuses
Target's Good & Gather central to Q1 sales growth

Retailer’s CEO said in Q1 earnings call that the own brand is driving food and beverage growth and the number of items will be expanded in Q2
Yesway, Allsup's begin summer sweepstakes

Including purchases of qualifying private brands, consumers buying through loyalty program can win a trip to Iceland, free gas for a year and more
Receipt data shows high earners buying more private brands

Study from InMarket finds during pandemic, shoppers earning $100,000 or more are buying more store brands, overall there’s a 12% increase in sales
In the Aisles: How the coronavirus changed up marketing

Retailers have focused on educating consumers and thanking staff, but perhaps things are changing
Kroger’s store brands know how to party

Supported by its “Our Brands,” the retailer has launched online, weekly activity kits that consumers download and use to celebrate at home, as well as share over social media

Survey: Households on hard times buy more store brands

Trader Joe’s adds 2 influencers to its roster

Post-pandemic marketing tips for private label brands

Daymon outlines 5 keys to private brand success after COVID

Retailers honor graduating seniors

Target's Good & Gather central to Q1 sales growth

Yesway, Allsup's begin summer sweepstakes

Receipt data shows high earners buying more private brands

In the Aisles: How the coronavirus changed up marketing

Kroger’s store brands know how to party