The study also found that 70% of those purchasing new private label products and brands said they are likely to continue purchasing the items next month; 81% of consumers have continued buying at least some of the new brands/products they tried during COVID-19, up from 78% in the previous wave of the study.
The study also looked at impulse behavior of shoppers and that includes making an impulse buy online. They study found that 16% of consumers “are making more online impulse purchases,” and snack foods (42%) and ice cream/frozen treats (38%) were the most popular impulse purchases by category.
Consumers were likely to continue purchasing these impulse items if they were offered a “buy again” option (53%) or were provided a list of “hot deals” across all product categories showing what’s on sale (50%), showing that shoppers are tuned into online deals.