Walgreens launches customizable pandemic masks
The Walgreens photo department has launched a service in stores for shoppers to create personalized, custom face coverings. The retailer told Store Brands it believes it is the first retailer to offer this option to shoppers.
The tool, which launched July 15, enables shoppers to go online to customize face masks by using various designs, patterns, words and their own photos. The service is a continuation of what the photo department has been doing for quite some time with apparel, books, gifts, ornaments, and more, said Heather Hughes, group vice president and GMM of seasonal, general merchandise and photo, who heads up Walgreens Photo.
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