Earlier in the year, Aldi U.S. CEO Jason Hart wrote a public letter to shoppers reaffirming its commitment to offering the “lowest prices, every day.”
In that letter, Hart mentioned the retailer’s nine straight years being recognized by the Market Force Information Grocery Benchmark Study as the top retailer for value. Now, Aldi can make it 10 straight years.
The retailer announced that the survey of thousands of U.S. shoppers has once again handed it the title of “Value Leader” among grocery retailers studied by the consultancy. What’s more, the retailer was recognized for having the “most preferred” private brands among the U.S. shoppers surveyed.
"Ten years at the top is validation of our commitment to offering customers the lowest possible prices on their grocery needs, every single day — and that will never change," said Hart. "Customers have always counted on us for our low prices and we're thrilled to also be recognized as the nation's most preferred private label brand."
The decade-long run for Aldi joins other recent recognitions such as being named No. 1 for price three years running in the dunnhumby Retailer Preference Index Report, Grocery Edition. Aldi also saw high marks in a 2019 Kantar study that demonstrated nine out of 10 survey respondents said Aldi was “more cost-effective” than other grocery stores.
The Market Force Information U.S. Grocery Benchmark Study surveyed more than 10,000 U.S. consumers to gain shopper experience data in grocery, looking at prices, checkout speed, convenience, store cleanliness and more.