Aldi reaffirms low price commitment

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Aldi reaffirms low price commitment

By Dan Ochwat - 05/18/2020
Jason Hart

As the COVID-19 pandemic continues to significantly impact families beyond just social distancing and health, such as unemployment, pay cuts and economic strain, Aldi U.S. CEO Jason Hart released a letter to its customers to reaffirm its commitment to being a low-price leader.

Aldi stores are dominated by its own brands and at a discount, and as grocery prices have risen to its highest levels in 40 years, consumers might be showing concern. Hart’s letter looked to answer that. “We know you love Aldi for our great prices and those prices aren’t going anywhere, no matter what,” he wrote. “Access to affordable groceries is more important now than ever before. Our promise to you is that Aldi will continue to offer the lowest possible price every time you shop for groceries.” 

Read last year’s in-depth profile on the retailer here.

Here’s the full letter:

ALDI Customers,

It seems as though, in the blink of an eye, everything has changed. While just about every aspect of our lives might look a little different now, including grocery shopping, I want to assure you that one thing will never change at ALDI: our commitment to offering you the lowest prices, every day.

We know you love ALDI for our great prices and those prices aren’t going anywhere, no matter what.

Access to affordable groceries is more important now than ever before. Our promise to you is that ALDI will continue to offer the lowest possible price every time you shop for groceries. For nine years running, ALDI has been recognized as the value leader among U.S. grocery stores by an independent Market Force Information® survey of U.S. consumers. Regardless of how the market shifts, you can trust we will do everything in our power to continue to offer you unbeatable value.

We are proud to be leading the industry with some of the best, most innovative suppliers. These relationships, along with our simple and efficient approach to grocery retailing enable us to pass measurable savings along to you, day after day.

And while we continuously look for ways to save you money, we remain committed to the health and well-being of our employees and customers. You can rest assured knowing the incredible ALDI team is working tirelessly to make sure you have access to the essentials you need, plus the ALDI favorites you love.

Bottom line, you can count on us. Thank you for your continued support. You are the reason we do everything we do.

Sincerely,

Jason Hart
CEO, ALDI U.S.