Convenience giant 7-Eleven has dipped into its store brands and is donating more than $1.2 million worth of 7-Select Go!Smart Organic Cold-Pressed Juices to Feeding America this summer.
The Irving, Texas-based retailer has developed two distinct store brands: 7-Select for food and beverage, and 24/7 Life for nonfoods. Combined, the brands are expected to exceed $1 billion in sales for the retailer this year.
The generous donation of the 7-Select juices amounts to roughly one million 11.2-ounce bottles of USDA-certified organic, non-GMO juice to Feeding America, the largest hunger-relief organization in the United States. The retailer will distribute 46.000 cases of the private brand juice to 21 member food banks in 13 states.
The 7-Select Go!Smart Organic Cold-Pressed Juices come in flavors such as Blackberry, Melon and Pink Pomegranate. The juices carry a wide range of vitamins and nutrients, have no added sugar and are not made from concentrate.
“Since 1927, 7‑Eleven has been a lifeline for the communities we serve — with an unwavering commitment to provide our customers with the essentials they need when they need them,” said Jack Stout, senior vice president of merchandising and demand chain. “We are proud to partner with Feeding America to help communities facing hunger during these uncertain times.”
7-Eleven also recently gifted Feeding America this summer one million meals in honor of its 93rd birthday held on July 11, affectionately known as 7-Eleven Day. The pandemic made the celebration a bit different but the retailer said on that day 33 million loyalty members received a free Slurpee redeemable throughout the month.