Whole Foods, Progressive team up to save Thanksgiving from turkey disasters

With Thanksgiving around the corner, Whole Foods Market and Progressive are teaming up to offer first-time chefs some peace of mind. The companies are offering the Thanksgiving Turkey Protection Plan, giving a $35 Whole Foods Gift card to shoppers who have a turkey cooking issue. 

The promotion applies to Whole Foods Market brand turkeys purchased between Nov. 11 and 22. If the turkey doesn’t come out the way a shopper wanted it to, they can submit a claim online to be eligible for the gift card. The company is limiting the offer to the first 1,000 claims beginning Nov. 26. 

“As we anticipate more smaller Thanksgiving gatherings and first-time cooks tackling turkey preparation this year, the Thanksgiving Turkey Protection Plan allows customers the freedom of culinary exploration, knowing all is not lost should their cooking go astray,” said Theo Weening, vice president of meat and poultry at Whole Foods Market. “We want to help customers rise to the occasion and take on that turkey with confidence for less-stressed Thanksgiving meal preparation.”

The company also is offering promotional pricing on its Whole Foods Market brand uncooked organic and classic turkeys, pricing them at $3.49 per pound and $2.49 per pound, respectively, with better deals for Amazon Prime members. 

Whole Foods also is selling Thanksgiving solutions for people who prefer a catered holiday meal. It also recently expanded its ready-to-eat offerings to include a vegan meal for two created by chef and cookbook author Chloe Coscarelli.