exterior of a Boulder Colorado King Soopers store
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03/29/2021

King Soopers makes $1M commitment to Colorado Healing Fund

Beyond the financial commitment to CHF, King Soopers also is taking steps to support associates, including those directly affected by the March 22 shooting at a Boulder, Colo., King Soopers store.
David Salazar
Managing Editor
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King Soopers is donating $1 million to the Colorado Healing fund. The donation will support the victims, families, survivors and community affected by the recent shooting at a Boulder, Colo., King Soopers store. 

CHF provides assistance for victims of mass violence. King Soopers said its donation would help provide mental health services and other financial relief to victims and their families, as well as survivors who have been traumatized by the event. 

“The entire King Soopers family continues to mourn the loss of those who were victims of this senseless act of violence,” said Steve Burnham, President of King Soopers/City Market. “We have been overwhelmed by the outpouring of support from our fellow Coloradans, and we thank everyone for their incredible kindness.”

The company also is rolling out ways for customers to support CHF as well, either by rounding up their purchases to the nearest dollar or making a $1, $5 or $10 donation at the register, or via direct giving online. Shoppers also can text BoulderStrong to 243725 to make a donation via text. 

Beyond the financial commitment to CHF, King Soopers also is taking steps to support associates by offering access to mental health services and other benefits to support well-being, as well as ensuring associates who were directly affected by the event are able to recover with the support of emergency paid leave. The company also has an associate hotline for answering questions or assisting with ongoing concerns, and is directing additional assistance to all the victims’ families in support of funeral expenses. 

“During this unprecedented time, our most urgent priority is to provide a safe environment for associates and customers, and we will continue to make decisions that best support their needs,” Burnham continued. “The Boulder King Soopers store will remain closed until the police investigation is complete. We are committed to helping the community grieve and heal from this tragic event."